SEO facts
Title: SEO facts
Description: SEO facts SEO facts Home Reports SEO Brand as the Best Search Engine Optimization Company for the Month of August 2016 – Satellite PR News (press release) 7 hours by Web in SEO is ranked 7660075 in the world (amongst the 40 million domains). A low-numbered rank means that this website gets lots of visitors. This site is relatively popular among users in the united states. It gets 50% of its traffic from the united states .This site is estimated to be worth $2,086. This site has a low Pagerank(0/10). It has 1 backlinks. has 43% seo score. Information

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Alexa Rank: 7660075
Google Page Rank: 0/10 (Google Pagerank Has Been Closed) Traffic & Earnings

Purchase/Sale Value: $2,086
Daily Revenue: $5
Monthly Revenue $171
Yearly Revenue: $2,086
Daily Unique Visitors 526
Monthly Unique Visitors: 15,780
Yearly Unique Visitors: 191,990 WebSite Httpheader

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Date Tue, 16 Aug 2016 12:43:46 GMT
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SEO facts SEO facts Home Reports SEO Brand as the Best Search Engine Optimization Company for the Month of August 2016 – Satellite PR News (press release) 7 hours by Web in SEO Reports SEO Brand as the Best Search Engine Optimization Company for the Month of August 2016 Satellite PR News (press release) NAPLES, FL–(Marketwired – August 16, 2016) – has announced the rankings of the 100 best search engine optimization agencies for August 2016. SEO Brand has been named the best service due to their impressive performance during the … Acknowledges SEOP as the Top Digital Marketing Firm for the Month of August 2016EIN News (press release) all 9 news articles ? View full post on seo optimization – Google News 2016 August Best Brand Company Engine Month news Optimization press release reports Satellite Search Q&A: ESPforMe’s Scott Rummler on how the future of search may all be in your mind 8 hours by Web in SEO What do you imagine is the future of search? Voice… for sure. Machine learning alogrithms… certainly. Super-intelligent personal assistants that know your next move before you make it… probably. But what about search powered by your own brainwaves? Surprisingly, that may not be as far-fetched as it sounds. I recently caught up with Scott Rummler the creator of the world’s first web-based brainwave application, ESPforMe. It allows a user with an EEG headset to perform basic search functions remotely over the web, which he claims is a “major milestone, offering a completely unique mode of interaction that uses thoughts alone.” Understandably, I had a few questions for Scott around the practical implications of ESPforMe and its place in the future of search… Can you please describe what ESPforMe does? ESPforMe plugs your brain into the web. It’s a new way of interacting with the web that uses brainwaves instead of typing and clicking. You can use it to explore the web using thoughts alone. When you visit the site, and put on an EEG/brainwave headset, you will see search results change and update depending on what you are thinking, your mood, level of focus, and other factors. The product is in an early stage but has basic functionality allowing you to browse web content. What was your inspiration? I’ve always thought the web was for exploration and discovery. My library science professor used to bring in things to show that search was about surprise- declassified documents, pornography, and banned books. It seemed like search engines were censoring the web by recycling the most popular content. So a new way to do search seemed like a good moonshot challenge for my startup incubator, The Brooklyn Tech Loft. Is this just an experiment to see if you can achieve such a thing, or does it solve a genuine problem? It is an attempt to do something new – the first Web-based EEG app, the first brainwave search engine. Hopefully that research will lead to more practical things. It already has some practical uses: Explore the web in a new, customized way using brainwaves. Brainwave market research [through our sister company]. You can browse the web with search results unfettered by advertising. You can easily browse related and also surprising content without entering a new search, by dragging the adjustable widget on the site. Integration of social networking content into search results. What do you hope to achieve with ESPforMe? Is there a commercial goal? We hope to increase our user base and monetization over time as the product becomes more robust. We can increase the amount of content, and show readable content not just search results. CerePath is rolling out as a paid service, using ESPforMe for focus groups. gives paid users the ability to embed comments in the search results themselves. We have found a way to show ads in a more engaging way. Currently this is free. When you sign up you can promote any site and it will appear in the ‘related’ section. Where would you like to be in one, three and five years’ time? In one year, we’d like to make the technology more robust so it can solve more problems. Also we’d like to get into EEG headset/wearables manufacturing. In one to three years we’d like to expand into related products. EEG applications for music listening and Internet of Things are already in the concept stage. In five years, maybe some new thing will be incorporated. I don’t know what it will be. Biological computing? Explain to me how the technology works like I’m a layman… Go to, download the plugin, plug in the USB ‘Dongle’, and don your EEG/Brainwave headset. Current setup is for Mac only, and you have to contact us for a license, but that is changing. There are training buttons on the site that you use to associate thoughts with words and actions. When you press a button, ‘visualize’ the results you want, and save the session, the application will remember the associations and use them as the foundation of your future interactions with the Web. You are then able to dynamically update the site based on your thoughts, mood, etc. This is done by a complex series of mappings between the headset, training engine, plugin, dongle, custom coding, user interface, and underlying search engine. And the whole thing learns and improves with more usage. And your ability to focus and impact the EEG output does too! What have been the biggest challenges you’ve faced? The main challenge is conveying that the ‘hard’ part – adding features to make the product more useful – is eminently doable, easier than what we’ve done so far. We just need an infusion of cash as this is going through my incubator, The Brooklyn Tech Loft. We are the little guy with the audacity to disrupt Google on a shoestring. Also, people think I’m kidding or am an ESP nut. I view E4M as a fun, interesting, innovative, useful technology. Not mystical or weird, not as invasive as typing all your personal information into Facebook. We are so far ahead of the curve that we are trying to convert a research technology license into a public facing product, which is an issue with the headset manufacturer Emotiv. The headsets are expensive but a cheaper version is in the works. What do think the state of search will be like in the near future? Is there a place for ESPforMe? Traditional search will trend downward and EEG tools will trend up. Today’s search engines will be like paper telephone books. ESPforMe will present customized mind blowing information without any effort on the user’s part. Whether that happens in one year or 10 will depend on whether there is some major event, a tech crash, or maybe widespread advertising blockers. View full post on Search Engine Watch ESPforMe’s future Mind Rummler Scott Search Google will soon report null Quality Scores for new & low-activity keywords 10 hours by Web in SEO The null replaces the current default Quality Score of 6 for new keywords. The post Google will soon report null Quality Scores for new & low-activity keywords appeared first on Search Engine Land. Please visit Search Engine Land for the full article. View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing Google keywords lowactivity null Quality report Scores Soon Reports SEO Brand as the Best Search Engine Optimization Company for the Month of August 2016 – EIN News (press release) 10 hours by Web in SEO Reports SEO Brand as the Best Search Engine Optimization Company for the Month of August 2016 EIN News (press release) / — has announced the rankings of the 100 best search engine optimization agencies for August 2016. SEO Brand has been named the best service due to their impressive performance during the thorough … and more ? View full post on seo optimization – Google News 2016 August Best Brand Company Engine Month news Optimization press release reports Search More partners join Microsoft in DC area’s first smart city 12 hours by Web in SEO Two more partners have joined Microsoft in developing a $500 million smart city 30 miles northwest of Washington, DC – the first of its kind in the area. The Washington Business Journal reports that the Gramercy District smart city project in Ashburn, Virginia has attracted two additional partners. Private equity firm 22 Capital Partners, lead proponent of the Ashburn smart city initiative, announced it added the Center for Innovative Technology and George Washington University to the project. This follows news in March of co-investments in the project by technology leviathan Microsoft and Crescent Ridge Capital Partners. As part of the initiative, a new umbrella entity for the project, 22 CityLink, is developing a “Smart City In-A-Box” platform. The replicable smart city platform aims to link “together all aspects of real estate development with a preconfigured, intelligent framework.” The first test project of the platform will be the 16-acre Gramercy District in Ashburn that will underpin the smart cities that 22 Capital develops in the future. Gramercy District in DC will be well connected Gramercy District will have transit and commuter links to D.C., 900 residential units, a hotel, an office building, retail space, parking garages and a high-tech business center. The smart city will boost connectivity to the areas along the corridor between Washington D.C. and Washington Dulles International Airport. “We believe that modern technology is going to be a major force in urbanization projects and can improve the overall quality of life for the citizen,” said 22 Capital Partners’ Minh Le. “Our project is particularly ideal for this partnership because we are able to take a holistic approach to help foster breakthroughs in technology that will bring practical and economic solutions.” George Washington University and its Virginia Science & Technology Campus in Ashburn will contribute its expertise in cyber security, data analytics and entrepreneurial development. The university is also a member of national smart cities initiative MetroLab Network that fosters cooperation between research institutes and municipalities. Meanwhile the Center for Innovative Technology brings to the partnership its leadership in entrepreneurial ecosystems and early stage investment programs. “Through this partnership we will look to harness this team’s diverse technology expertise and higher education program deployment with this project,” added Le. “Our goal is to build a strong public-private-academia partnership to drive innovation and higher education.” The Gramercy District smart city news comes amid reports that predict that annual revenues from smart city projects will grow to nearly $89 billion by 2025. Despite this spending growth concerns are mounting that many smart city initiatives are focusing on solving peripheral issues, with few big projects tackling core city problems. The post More partners join Microsoft in DC area’s first smart city appeared first on ReadWrite. View full post on ReadWrite areas city First Join Microsoft More partners smart ‘Omnichannel’ may never catch on, but it’s the next big thing for local 13 hours by Web in SEO Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business. The post ‘Omnichannel’ may never catch on, but it’s the next big thing for local appeared first on Search Engine Land. Please visit Search Engine Land for the full article. View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing catch it’s Local never next thing ‘Omnichannel’ 1903 SEO Ad Atlas Engine Works Indianapolis Atlas Steam Engines Atla 13 hours by Web in SEO $10.00 End Date: Thursday Sep-8-2016 17:36:11 PDT Buy It Now for only: $10.00 Buy It Now | Add to watch list View full post on 1903 Atla Atlas Engine engines Indianapolis Steam works Does Google’s next big OS have a touch of Fuchsia? 14 hours by Web in SEO Fans of Google’s Android and Chrome operating systems will want to keep their eyes on a new project recently mirrored on GitHub called Fuchsia, and despite it appearing on the open source repository source, very little is actually known about the project as of now. There haven’t been any official announcements from Google, seemingly because the project is in its earliest stages of development. In an IRC chatlog distributed on popular technology news aggregate Hacker News, Google’s Brian Swetland stated: “The decision was made to build it open source, so might as well start there from the beginning,” What we can expect is an operating system that isn’t based on either the Chrome or Android systems. In fact, Fuchsia may not even be based on an existing Linux kernel. Android Police, the site that initially reported on rumors of the new project, expanded on Fuchsia’s use of the Magenta kernel, a powerful solution for operating systems that power a variety of device types down to the simplest IoT systems. As a kernel, Magenta has the ability to scale from small connected devices to mobile, and even desktop systems. If Chrome is the solution of choice for desktop systems, and Android the designated operating system for mobile, then it stands to reason that Google’s next big operating system project would be focused on the emerging Internet of Things market, a quickly-evolving ecosystem of networked systems and devices that span many levels of size and complexity. Is Fuchsia the next step for Chrome and Android? Other rumors indicated that Fuchsia would become the base for a new generation of Chrome and/or Android, enabling these systems to take advantage of tomorrow’s demands. With augmented reality and VR putting additional strain on current-generation hardware and software, a streamlined operating environment would make expanding on these applications easier. Nick Mediati of PC World theorized: “One possibility I see is where Google uses Fuchsia instead of Linux as the underpinnings for next-generation versions of Chrome OS and Android. That is, both would use some form of Fuchsia — or the Magenta kernel — as the underlying basis of the two operating systems (as well as the operating system for other Google devices such as the Chromecast).” Whatever the case may be: This is going to be one project worth watching. The post Does Google’s next big OS have a touch of Fuchsia? appeared first on ReadWrite. View full post on ReadWrite Fuchsia Google’s next touch Google adds Export to Report Editor option in AdWords 17 hours by Web in SEO Users no longer have to generate Report Editor reports from scratch or rely on predefined options. The post Google adds Export to Report Editor option in AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article. View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing adds AdWords editor export Google option report SearchCap: Google restricts Keyword planner, quality score changes & more 21 hours by Web in SEO Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google restricts Keyword planner, quality score changes & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing changes Google keyword More planner Quality restricts Score SearchCap Sony gets smart with enterprise AR 21 hours by Web in SEO Since their initial consumer-focused introduction, smart glasses are now quickly finding a home within the business world as well. Here, augmented reality (AR) can be used to create simple, efficient solutions for the enterprise. Sony’s SmartEyeglass is a good example of how Industry 4.0 technology can quickly create business value and competitive advantages in the market. The ongoing digitalization of industry has created a torrent of valuable business data, but this has also created the need to control and process this data as it is created. Different from traditional display-fixed visualization, smart glasses provide the opportunity to portray data in a natural way within the everyday work environment. Sony’s SmartEyeglass: demonstrating AR use cases Sony’s SmartEyeglass are monochrome binocular AR glasses. The glasses contain a holographic display that allows the wearer to obtain information in their natural field of view. This display technology, coupled with a camera and other built-in sensors, enables the wearer to receive direct instructions or useful information about their surroundings to assist with tasks in the workplace. Sony showcases several possible use cases for the SmartEyeglass on Developer World. Examples range from showing fire fighters important information when they enter burning buildings to providing opera guests with easy-to-view subtitles and translations. One solution where Sony’s SmartEyeglass has great potential is that of remote guidance. Joakim Elvander, Partner Engineer, and Developer Advocate at Sony, explains the basics of the remote guidance. “One of the main benefits of the SmartEyeglass is the ability to enable a two-way communication. By using the built-in camera to stream the wearer’s view at another location, the viewer can send back situation-based instructions to the wearer visualized on his or her field-of-view through the SmartEyeglass.” So how can remote guidance improve the everyday workplace? “Remote guidance has a potentially high return on investment for several types of companies,” says Joakim. “These range from smaller maintenance businesses that want to leverage expertise in a back-office, to large worldwide companies that stand to save millions of dollars by providing remote solution solving instead of needing experts to travel around the world.” In order to showcase the SmartEyeglass, Elvander has created a remote guidance demo. “The demo highlights new ways to use the augmented technology,” according to Joakim. “Furthermore, it shows future partners smarter use cases and functionality. It incorporates much of the functionality of the glasses but has a main focus on the interaction between the two participants. The enhanced communication via its smart visualization and functionality is a small part of the future possibilities, but it still demonstrates what the type of solutions can add to the era of Industry 4.0.” In addition to showcasing the video stream, the demo also displays how the person receiving the stream can interact with the wearer. This can be done through text or graphics, but also by using mouse-click instructions, meaning the instructor can highlight objects in the streamed video that are then translated into augmented markers in the wearer’s field-of-view. It is also possible to add instructions outside the field-of-view. This allows the instructor to indicate to the wearer where to look, visualized with an arrow and text—a feature that can be especially useful in a noisy environment. Sony is showcasing the demo at events to help businesses see for themselves what can be achieved with the technology. The future of smart glasses: Augmenting the workplace AR glasses may still be perceived by some as purely futuristic, but it should not be underestimated. An increasing number of businesses are catching on and it is just a matter of time before products like SmartEyeglass are an everyday occurrence for certain fields. Workplaces such as factory floors and noisy construction sites are only a few examples of achievable industrial implementations; the possibilities are only limited by the imagination of those developing. If you want to know more about the SmartEyeglass and AR in the workplace, take a look at the Sony SmartEyeglass website. There you can find more information about potential partnerships as well as develop your own solutions for the product. You can also check out the SmartEyeglass product video which helps demonstrate some handy use cases. This article was produced in partnership with Sony. The post Sony gets smart with enterprise AR appeared first on ReadWrite. View full post on ReadWrite enterprise gets smart Sony 1903 SEO Engineers Groverhill Groesbeck Harshasville Hazael Hecla 21 hours by Web in SEO $10.00 End Date: Thursday Sep-8-2016 17:36:11 PDT Buy It Now for only: $10.00 Buy It Now | Add to watch list View full post on 1903 Engineers Groesbeck Groverhill Harshasville Hazael Hecla Your Customers Deserve Top Of the Line Products From Their Manufacturer 21 hours by 2dcs in Advertising & Marketing If you are someone who is working within the production market, you understand the significance of being sure that everything is exact. You want to ensure that all things are in proper sequence. Normally, a little something is going to go wrong. It is worth the purchase to make sure that you have the proper metric washers for your part. By no means assume that a little something is going to perform if you make it. Invest time to visit this website to understand more about the different washers that are offered and the ways to start the process of placing a purchase order. There are a variety of washers that are available in several dimensions. You are welcome for you to contact and obtain a free quotation on the internet today. It does not matter regardless of whether you actually just have a few washers or even when you will need a large number of them. No matter what, you should buy them online and they’ll be delivered right to your company when you are ready. It is your obligation as a supplier to make certain that you will find the proper parts to accomplish this device. It’s never a good idea to send some thing out the door unless of course you can put a person’s personal promise for the merchandise. To help make this happen, you need to make certain you have the proper washer inside the correct size. Get your phone today and then telephone to getting a free estimate. When it seems like a thing that would be helpful, they’ll go on and get your purchase in the postal mail as soon as possible. LeEco to drop $3 billion on self-driving car plant 22 hours by Web in SEO LeEco announced last week a $3 billion industrial park that it plans to build in Huzhou City, Zhejiang to rival Tesla’s Gigafactory. The complex, which will be built in two parts, will manufacture the LeSee electric car, car batteries and electric motors, and serve as an R&D center for self-driving and other emerging automotive tech. See Also: Faraday Future to test autonomous cars in Michigan The first phase of construction is set to begin late this year or early next year. It will cover an area of 4,300 acres and should be able to produce 200,000 cars annually. LeEco didn’t give a date when the second phase would start, but said it should reach 400,000 cars when finished. Its an ambitious project, especially considering LeEco apparently doesn’t have a license to produce electric cars in China. The company has applied for a license, but so far has not received confirmation. LeEco is undeterred, saying that the license isn’t a major deal. It was looking for a partner to build the LeSee, possibly Beijing Auto or Guangzhou Auto, but decided to build its own industrial park instead. The factory could save LeEco money on production, though investors worry with the $2 billion purchase of Vizio, the Beijing-based firm is spreading itself too thin. Where are all of LeEco’s investments? Some also wonder where LeEco is getting the funds to pay for all of these huge investments. The Information and Bloomberg both reported some fishy borrowing and spending by CEO Jia Yueting, hinting at a lack of corporate oversight on leader decisions and finances. LeEco has a large stake in Faraday Future, the autonomous car company that has shown up to CES 2015 and 2016 and is working with Aston Martin to build an electric car, so if it doesn’t get a license to build in China, it still has some connection to the automotive market. People have questioned LeEco before for its extremely aggressive push into new markets. The Le 1 and Le Max both were underpriced and high performance smartphones, but both sold well and the company reported a small profit in the months following. A car costs quite a bit more than a smartphone to manufacture however, and this will be a real test to see if LeEco can play by the Chinese regulators rules, keep its finances in check, and sell a fully functional, high performance electric car. The post LeEco to drop $3 billion on self-driving car plant appeared first on ReadWrite. View full post on ReadWrite billion drop LeEco plant selfdriving Check out my BIG SMX East Preview. Then register & save! 1 day by Web in SEO Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking, and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to… Please visit Search Engine Land for the full article. View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing check East Preview. Register save BMW will launch iNext autonomous car in China, too 1 day by Web in SEO BMW has every intention of launching iNext, its first autonomous car, concurrently in China, Europe, and the United States, barring any regulatory resistance. Speaking at an artificial intelligence and robotics conference in Shenzhen, Maximilian Doemling, the senior manager of the autonomous group, said: “If you’re expecting autonomous function where you can be on the highway, press the button and the car does everything for you, like lane changing and driving, and you can play with smartphone, and you’re always safe, we had the big announcement with Intel and Mobileye that we will have the iNext in 2021.” See Also: Autonomous cars may get more inspections, spot checks It’s not surprising that BMW is prepared to launch iNext in China in the opening year. The country buys more cars than anywhere else, and in the past ten years people have started moving from General Motors, Toyota, and Volkswagen to more luxury brands, like BMW and Mercedes Benz. BMW wants in on booming China market Electric cars are also becoming a lot more popular in China, as residents in large cities see the impacts of pollution everyday and seek to reduce their own. Tesla’s CEO Elon Musk has said in the near future the company may start manufacturing cars in the country, due to the high demand for the Model S and expected demand for the Model 3. BMW has a 2021 release date for the iNext, though that is only preliminary. While Tesla and Google may boast that self-driving is already safer, it still needs to get through a lot of regulatory hurdles before people can drive without looking at the road. That said, BMW is positioning itself as a key player in the market, partnering with Intel and Mobileye to build a driverless system. BMW is also part of a consortium of German manufacturers that purchased Here Maps, giving them another resource for its self-driving endeavour. The post BMW will launch iNext autonomous car in China, too appeared first on ReadWrite. View full post on ReadWrite autonomous China iNext launch IaaS drives up U.S. fed cloud spending by 25% 1 day by Web in SEO U.S. federal government spending on cloud computing jumped 25% in the past three years, driven by infrastructure-as-a-service (IaaS) investment. An article by Nextgov discusses the finding of a recent report by big data analysis firm Govini that shows strong cloud spending. This follows an earlier report that government spending on the Internet of Things (IoT) has risen 20%. In its analysis, Govini found that in 2015 the federal government spent $3.3 billion on cloud computing, representing a rise of 25% from $2.6 billion in 2012. That year was a particularly weak year for cloud computing investment by the government, as sequestration had driven spending down to a 5-year low in 2012. IaaS was the key driver of the increased cloud spending, as more federal agencies undertook programs to modernize their IT infrastructure. These agencies accelerated IaaS spending by 53% in the past three years, rising from $585 million in 2012 to $897 million in 2015. This push for modernization comes as federal agencies attempt to cope with the onslaught of the IoT technology, which involves the mass proliferation of connected equipment. “Agencies have an infrastructure modernization gap between the standards for what they need to be doing for things like the internet of things and where they are right now,” said Govini’s Matt Hummer. “The mission of agencies and their data and mobility are really driving cloud.” The companies which benefited most from the higher government spending were IBM and cloud resellers InfoReliance and DLT Solutions. IBM generated $1.1 billion in cloud revenue since 2011, giving it the market leading position in IaaS offerings. IaaS hampered by lack of budget Govini found that cloud computing investment was hampered by erratic or insufficient budgeting for modernization. “A big challenge a lot of agencies are having is they are ad hoc buying cloud wherever they can where the dollars allow them to do that,” said Hummer. However, new resources are on the horizon that should allow increased flows of funding for cloud investment. For example the $3.1 billion IT Modernization Fund is allowing agencies more funding on cloud, and the 2017 budget includes $7.3 billion for provisioned services such as cloud computing. The post IaaS drives up U.S. fed cloud spending by 25% appeared first on ReadWrite. View full post on ReadWrite cloud drives IaaS Spending U.S. The secret to writing awesome local content 1 day by Web in SEO Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO. The post The secret to writing awesome local content appeared… Please visit Search Engine Land for the full article. View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing 'Secret awesome Content Local writing Online-only retailers are growing faster than multichannels 1 day by Web in SEO New research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts. IMRG stats show that between January and June this year, while multichannel retailers (those with a high street/store presence) grew sales by 9.5%, the figure was 24.8% for online-only (defined as those with at least 80% of sales coming from online channels). The stats That said, the stats show that multichannel retailers were initially performing more strongly than the pure-plays from when IMRG starting tracking this in 2010, recording stronger sales growth. Since 2012, online-only retailers have experienced greater growth than mutichannels, Since 2015 the disparity in growth rates has been even greater, with the pure-plays now experiencing a 23 point ‘advantage’ over multichannels in terms of growth rates. This trend continues into the first half of 2016, with online-only retailers growing sales at three times that of multichannels. Why the disparity? Well, the obvious answer is the greater operational costs in staff, rents and other resources, of maintaining a network of stores. This is the big advantage that online-only retailers enjoy, and it’s clearly a big factor in these stats. The report also suggests mobile as a factor, with online-only retailers tending to have a greater proportion of sales coming from apps and mobile sites. Data from Netmera shows that, for pure-plays, mobile accounts for between 45-61% of revenue, with apps accounting for 30-40% of this figure. For multichannel retailers, mobile accounts for between 20-40% of revenue, with just 6-24% of total online revenue coming through apps. Then again, it seems likely that, with the choice of just web or mobile, customers of online-only retailers are likely to use mobile more. Whereas customers of a retailer like John Lewis will often eschew mobile or web in favour of visiting a store. It could also be argued that pure plays have a greater amount of time and resources to devote to mobile offerings, something which has clearly been a key growth area for ecommerce. The stats also generalise, naturally. What would be interesting to see is which multichannels are bucking this trend and growing faster than the average. For example, retailers like Schuh and House of Fraser have excellent mobile sites which match any from pure-plays, and also have the advantage of offering click and collect and other convenient delivery options. Our new report, DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design, looks at each of this pillars in great detail, containing tips for improvement, and contributions from Home Depot, Somo and more. View full post on Search Engine Watch faster growing multichannels Onlineonly retailers than Facebook’s Lookalike Audiences for ecommerce: segment before you build 1 day by Web in SEO One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting. Lookalike targeting is basically a targeting type that allows you to use first party data (e.g. customer lists, remarketing lists, etc.) as a seed audience to find new users with very similar characteristics, behaviors, and traits. It’s applicable for all business models (B2B, B2C, EDU, etc.), but in this post, we’ll lock in on best practices for ecommerce. When using lookalike targeting, the audience you select as your seed audience is extremely important. Essentially, you want to make sure you are developing audience lists from your best-performing audience. For example, if you had an option to choose between people who signed up for a free trial of your product or people who actually purchased your product, you should start off with the audience that has actually purchased the product; these are the users driving revenue to your business, and you need to find more users like those. Okay so now that we know we want to target our customers, are we ready to get started and build lookalike audiences? Nope! Hang tight, especially if you have a large customer base. Step 1: Create smart segments If you’ve got a ton of user data to pull from, use it to segment your base into groups with definable characteristics. This helps you tailor creative, messaging, and bidding with far more precision. When it comes to ecommerce, there are three fundamentals ways you should look to segment your users: Average Order Value (AOV): Say you sell a variety of different products, from high-end/expensive items to affordable accessories. Segmenting out your 1st-party data by AOV allows you to better understand the audiences who can afford to go after your more expensive product vs. those who are looking for a bargain. Product Category: If you sell multiple different types of products, you’ll want to split out your customers by the product categories they have purchased (e.g. women’s handbags, women’s apparel, etc.). This allows us to better tailor content when running our ads. Lifetime Value (LTV): Segmenting audiences by LTV helps you create audiences of users who will most likely be repeat purchasers/loyal customers vs. those who will tend to just buy a few items for their more immediate Separating the two groups will allow you to bid accordingly as you see performance kick in. Step 2: Build your lookalikes So now it’s time to build out your lookalike audiences, which range from 1% – 10%. What this means is that the 1% are audiences closest in similarities, traits, and behaviors as your seed audience, and it contains only those users, which restricts scale. The 10% audience is the least similar – but it’s also the biggest pool. The way you’ll want to set up your campaign is by building ad sets for each segment. So let’s say you chose to segment your first party data by AOV; your setup would look like this: Ad set 1: LAL 1% of AOV>300 Ad set 2: LAL 1% of 300>AOV>100 Ad set 3: LAL 1% of 100>AOV Step 3: Customize the experience for each segment So here is why segmenting out your audiences can be so strong – now we can truly tailor the creative messaging and user experience for each audience. For example, for the high-AOV audience, we would want to show creative with more expensive products and customize messaging to promote high quality, etc. We would then want to send users to a landing page geared around these more expensive product types. For the low-AOV audience, we would want creative showcasing more affordable products and would tailor messaging around discounts and deals. Again, we want to ensure we aren’t sending these users to landing pages with expensive products, as they will bounce. So we choose the landing page destinations accordingly. Lookalike targeting is a great way to make the most of Facebook’s thousands of data points on its users and get in front of the right core audience. However, to truly make it successful for ecommerce, it’s critical to craft the right strategy, segment out your first party data smartly, and tailor your messaging, creative, and user experience accordingly. View full post on Search Engine Watch audiences before build ecommerce Facebook’s Lookalike segment Next ? 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Domain Name:                 SEOFACTS.BIZ
Domain ID:                  D37216382-BIZ
Sponsoring Registrar:            GODADDY.COM, INC.
Sponsoring Registrar IANA ID:        146
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Registrant ID:                CR34253813
Registrant Name:               D Crane
Registrant Organization:           DC2NET
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Registrant City:               San Clemente
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Administrative Contact Organization:     DC2NET
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Administrative Contact City:         San Clemente
Administrative Contact State/Province:    California
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Billing Contact Country:           United States
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Technical Contact City:           San Clemente
Technical Contact State/Province:      California
Technical Contact Postal Code:        92674
Technical Contact Country:          United States
Technical Contact Country Code:       US
Technical Contact Phone Number:       +1.9497340356
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Name Server:                 NS1.BLUEHOST.COM
Name Server:                 NS2.BLUEHOST.COM
Created by Registrar:            GODADDY.COM, INC.
Last Updated by Registrar:          GODADDY.COM, INC.
Domain Registration Date:          Thu Dec 10 04:40:10 GMT 2009
Domain Expiration Date:           Fri Dec 09 23:59:59 GMT 2016
Domain Last Updated Date:          Tue Nov 24 15:54:39 GMT 2015
DNSSEC:                   false
>>>> Whois database was last updated on: Fri Jun 03 10:48:08 GMT 2016 <<<<
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